| TYPE OF PROGRAM: EPR
| START: January 2021
| STATUS: Finished
| TARGET: 9 Metric Tons
| PARTNERSHIP SUMMARY:
New collection points with Procter & Gamble
About the Partnership
Procter & Gamble (P&G) is trusted by millions of households globally for its brands catering the needs of living rooms, kitchens, laundry rooms, and bathrooms. For the past 180 years, P&G has kept its promise of offering superior quality and value to its customers while paving a better life for them through their brands. The consumer goods company pursues its mission in making every day more than ordinary by finding small but meaningful ways to improve lives.
P&G is well-aware of the global crisis in plastic pollution today. Dedicated to pursuing its global Ambition 2030 goals, the company aims to take part and encourage responsible consumption of products through comprehensive interventions in brand innovations, supply chain operations, and trusted partnerships that impact the society and its employees.
The Plastic Flamingo (The Plaf) also shares the same mission of creating a maximum impact within the society, but through reducing plastic pollution. Given these shared goals, P&G and The Plaf took the opportunity of bolstering the fight against mismanaged plastic wastes through an Extended Producer Responsibility (EPR) program—a means for compensating P&G’s plastic footprint.
P&G provided waste collection points within their offices in Bonifacio Global City in Taguig City and in their Cabuyao Plant in Laguna. All post-consumer plastic wastes surrendered in the bins were transported to The Plaf’s warehouse for its standard recycling processes. Since then, the social enterprise collected a total of 8 metric tons of post-consumer plastic waste through P&G’s compensation. They were the first company to purchase bins made out of recycled eco-lumbers and deployed it to their distributors to collect the plastic wastes.
More than the bins as the primary collection point, the plastic wastes were also collected from individuals, malls, villages, schools, and restaurants making the collection partnership a collaborative effort by various communities.
Until now, P&G has been an active partner of The Plaf in its aim of reducing plastic pollution by continuously establishing and maintaining collection points within their offices.
